Joan Baez

   

The Lowell Milken Center For Unsung Hero as:

One who has created positive change in history by improving the lives of others and has yet to be recognized. The individual’s impact must have stood the test of time.

She is an American folk singer, songwriter, musician, and activist whose contemporary folk music often includes songs of protest or social justice. Baez has performed publicly for over 55 years, releasing over 30 albums. Fluent in Spanish  and English, she has recorded songs in at least six other languages. In addition to supporting civil rights as an artist and worker, Baez participated in university free-speech efforts led by students and the antiwar movement, calling for an end to the conflict in Vietnam. Beginning in 1964, she would refuse to pay part of her taxes to protest U.S. military spending for a decade. Baez was also arrested twice in 1967 in Oakland, California, for blocking an armed forces induction center.Baez continued to be active politically and musically in the 1970s. She helped establish the west coast branch of Amnesty International, a human rights organization, and released numerous albums, signing with A&M and branching out beyond folk.

 Baez inspires me because she is a singer and an activist in the civil rights and defending the civil rights of others, although that could affect her as singer, often includes songs of protest or social justice  and because she helped establish a human rights organization and that inspire me.

Artist's Statement     

I choose Joan Baez as my unsung hero because she help many people. Joan Baez she born in the united states but her descendants was Mexicans, she are an American folk singer, songwriter, musician, activists. In 1956 Baez heard for the first time Martin Luther King Jr, talking about nonviolence, civil rights and social change, years later Baez and King became friends and she participated as singer in several marches on the civil rights organized by King.

Baez recorded of the song "Birmingham Sunday" composed by hers brother in law, was used at the beginning of 4 Little girls a documentary about the 4 girls who died in an attack on the 16th Baptist church. Baez she participated in many marches for the civil rights, also she protest for the war in Vietnam, and founded a the Institute for the study of nonviolence                                                        

Corporate Branding

Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader. It should also be noted that while corporate branding is a distinct activity from product or service branding, these different forms of branding can, and often do, take place side-by-side within a given corporation. The ways in which corporate brands and other brands interact is known as the corporate brand architecture.

Corporate branding affects multiple stakeholders (e.g., employees, investors) and impacts many aspects of companies such as the evaluation of their product and services, corporate identity and culture, sponsorship, employment applications, brand extensions (see study Fetscherin and Usunier, 2012). It therefore can result in significant economies of scope since one advertising campaign can be used for several products. It also facilitates new product acceptance because potential buyers are already familiar with the name. However, this strategy may hinder the creation of distinct brand images or identities for different products: an overarching corporate brand reduces the ability to position a brand with an individual identity, and may conceal different products' unique characteristics.

Corporate branding is not limited to a specific mark or name. Branding can incorporate multiple touchpoints. These touchpoints include; logo, customer service, treatment and training of employees, packaging, advertising, stationery, and quality of products and services. Any means by which the general public comes into contact with a specific brand constitutes a touchpoint that can affect perceptions of the corporate brand.

It has been argued that successful corporate branding often stems from a strong coherence between what the company’s top management seek to accomplish (their strategic vision), what the company’s employees know and believe (lodged in its organizational culture), and how its external stakeholders perceived the company (their image of it). Misalignments between these three factors, may indicate an underperforming corporate brand. This type of corporate brand analysis has been labeled the Vision-Culture-Image (VCI) Alignment Model.^[1]

Changes in stakeholder expectations are causing an increasing number of corporations to integrate marketing, communications and corporate social responsibility into corporate branding. This trend is evident in campaigns such as IBM Smarter Planet, G.E. Ecomagination, The Coca-Cola Company Live Positively, and DOW Human Element. As never before, people care about the corporation behind the product. They do not separate their opinions about the company from their opinions of that company's products or services. This blending of corporate and product/service opinions is due to increasing corporate transparency, which gives stakeholders a deeper, clearer view into a corporation's actual behavior and actual performance. Transparency is, in part, a byproduct of the digital revolution, which has enabled stakeholders—employees, retirees, customers, business partners, supply chain partners, investors, neighbors—with the ability to share opinion about corporations via social media.

True Colors Personality Loner Wolf

You are a sensitive, artistic nurturer by nature.

You tend to be:

• Empathetic
• A caretaker
• Spiritual and intuitive
• Idealistic
• Compassionate
• Warm
• Romantic
• Good at communicating
• Sincere
• Loyal
• Inclusive
• People person

As a Blue, your key weaknesses are:

• Naivety
• Emotional instability
• Disorganization
• Too passive (being a “pushover”)
• Inability to make clear decisions
• Playing the martyr role

As a Blue your needs are:

• To be true to yourself
• To share your emotions
• To feel unique
• To live in harmony
• To have meaningful relationships
• To unite people

Results

Categories

1. Blue80%
2. Gold56%
3. green                                                                                                      60% 4 Orange                                                                                                  60%